Privacy notice

Last updated 21 October 2026

Who we are

Lakehouse Analytics is the trading name of Joseph Beeby, a sole trader. Joseph Beeby is the controller of the personal data described in this notice, under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

To contact us about this notice or your personal data, email hello@lakehouseanalytics.co.uk.

What data we collect

• Call booking. When you book a call through our Google Calendar appointment booking page, we receive your name, your email address and any notes you choose to add.
• Email. When you email us, we receive your email address, your name if included, and the content of your message and any attachments.
• Technical data. When you visit this website, our hosting provider may process technical logs, such as your IP address, browser type and the pages requested.

Why we use it and our lawful basis

We use this data to arrange and hold calls, reply to enquiries, and discuss whether and how we might work together.

• Legitimate interests: responding to enquiries and managing our business contacts.
• Steps before a contract: where you ask us about our services with a view to working together.

Who processes data for us

• Google (Google Calendar and Google Workspace) provides our booking and email services and processes data on our behalf. Data may be transferred outside the UK, under the safeguards Google provides for international transfers.
• Cloudflare hosts this website and may process technical logs to deliver and secure it.

This website loads its font from Google Fonts, which means your browser requests the font files from Google.

We do not sell your personal data.

Cookies

This website does not use analytics or marketing cookies, and it does not run tracking scripts.

How long we keep it

• Booking and enquiry data is deleted within 24 months of our last contact with you, unless a client relationship follows.
• Client records are kept for as long as the law requires, for example 6 years for accounting records.

Your rights

You have the right to:

• access the personal data we hold about you
• have inaccurate data corrected (rectification)
• have your data erased
• restrict how we use your data
• object to our use of your data
• receive your data in a portable format (portability)

To use any of these rights, email hello@lakehouseanalytics.co.uk.

Complaints

If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.